Users can also upload their images to your business profile (*gulp*)! Again, Google is very clear on the guidelines for UGC, which include the following: Read more about what to avoid in Google’s ‘Business Profile posts content policy’. Please Note: Posting duplicate photos on your Google Business Profile could lead to Google considering your Google Business Profile as spammy, so this should be avoided at all costs. Keep all of these in mind-these are the guidelines you can use if you need to get user images removed, and of course, these are the guidelines you as a business owner will need to adhere to when uploading your own images. Distracting superimposed text or graphics aren’t permitted.

Superimposed text or graphics must be relevant.For traditional digital photos and videos, superimposed content can’t take up more than 10% of the image or video, and must be limited to a single edge.For 360° photos, superimposed content must be limited to either the zenith or nadir (top or bottom 25% of the equirectangular image), but can’t be present in both.The exact requirements may vary by photo type and point of upload. Images must be of a sufficient resolution.Examples are excessively dark or blurry images, significantly rotated compositions, and images that use filters to dramatically alter the representation of the place. Content that makes it difficult for others to understand the environment that you’re sharing may be rejected.Stylistic adjustments (such as applied filters) are acceptable, provided that these stylistic changes are minimal and aren’t appended elements such as borders, text, collaged images, etc.If the primary subject of the content is irrelevant to the location, it may be removed.To be relevant, photos or videos must be taken by users at the location in question.Screenshots, stock photos, GIFs, other manually created imagery, or imagery taken by other parties should not be uploaded.I’d recommend reading through all of the articles in this section-but some of the most important guidelines for photos are as follows: This is currently the ‘hub URL’ for photos in Google Business Profiles: It’s always good to go straight to the horse’s mouth so we can understand Google’s terms of service for the photos that appear in GBP. Let’s begin! Google’s Guidelines For Images In order to take advantage of the opportunity afforded by having great images, you’ll need to understand what opportunities to add images to GBP exist, who they can be added by, how they can be added, and what types of images work best. Google is increasingly visual in terms of how it uses AI to ‘understand’ the content of images (read our guide to visual search to learn more). “Businesses with photos are more likely to receive requests for driving directions to their location, as well as clicks through to their websites, than businesses that don’t have photos.” Google is pretty clear on its stance on the importance of images in GBP, telling us that : Given the human propensity to form impressions and take in information via a visual format, images are tremendously influential and key to your business looking good online.Īs businesses and individuals, we’re all very used to curating the images on our website and on our social media channels in view of what we think they say about us both professionally and personally.īut what of our Google Business Profiles (formerly known as Google My Business)? If you’re guilty of thinking of your profile purely in terms of reviews and local search position, you may have overlooked the need to keep a tight rein on your GBP photos.Īsk yourself, for example, how do your existing and potential customers use photos to form an opinion of your business? And does this help them decide to engage with your services, or choose one of your competitors? You can find all the data behind this here. Images and visuals are much more powerful and easier to understand than just text, as well as being easier to recall. Internet users are inherently visual creatures, with approximately 50% of the surface of the human brain devoted to processing visual information. We’ve all heard the saying that first impressions count, and this is just as true online as it is in real life.

Google plus photos search